Being together, being here and feeling good with the aim to create positive memories and emotions. The mission of the ‘place’ of the LaTarma team is to create a place of dialogue, meeting, exchange, but also the perfect refuge where you can slow down, put out the chaos and enjoy a break. After two years in which the activations related to artists have made a lot of talk (La Noioteca and Lido Mengoni – which won awards such as ‘Best Integrated Event, Best Musical Event, Best Channel Strategy at BEA 2023), LaTarma chooses a ‘counter-current’ and more intimate dimension, creating a place to meet, get to know each other and invite people to their activities. The apartment fully represents the philosophy that guides LaTarma every day, creating an inclusive, informal, welcoming environment, where you can decompress together in the most anxious week of the year, the week of Sanremo.
The apartment, furnished in a deliberately welcoming and comforting way, is characterized by the white color at its opening and is colored and transformed over the days with the signatures, colors and testimonies of the people who live it. The team’s house thus becomes the ideal place to find your rhythm within the Sanremo vortex and discover much more of the world of LaTarma. Along with relaxation, in fact, a rich schedule of talks and events allow you to get to know the three souls of the agency: Management, Records & Entertainment, as well as creating new connections and opportunities for the exchange of ideas.
The appointment billboard first includes the return of STIAMO A SANREMO – LaTarma OFF Records. After three successful editions held during the Milan Music Week, the format of LaTarma Records lands in Sanremo during the week of the festival, offering moments of meeting and exchange with emerging artists and aspiring music producers.
The afternoons are enriched with various meetings with experts in the sector to discover the behind-the-scenes of discography: the LaTarma team hosts daily, during the Sanremo week, talks and moments of in-depth study. From A&R, through artists, producers, managers, creatives, everyone tells his or her own experience and point of view exploring various aspects within the music business.
Moreover, LaTarma welcomes live music with the exclusive performance of Giovanni Toscano, who presents the new episode of his podcast “Un posto migliore”, the first in Italy in which a singer-songwriter previews the songs of the new musical project, and performs live some of the tracks that are part of the album.
In addition, LaTarma Entertainment returns with its own consolidated blind lunch format. For the third consecutive year, in fact, the so-called “blind” lunches take place with professionals, creatives and entrepreneurs willing to sit at a table without knowing who the other diners are, leaving their “usual network” to build a new “unexpected” one.
This year in Sanremo you don’t even miss the opportunity to relax and get to know each other by the sea with “UNA GRIGLIATA SUL MARE – Grill & Chill”, the format with which LaTarma “brings” in February to Sanremo a summer style barbecue, with freshly grilled fish, drinks and cocktails to celebrate together and the DJ set that makes us have fun and dance.
